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Wednesday, October 2
 

10:00am

Keynote: What Makes a Great API?
Although there are now thousands of web APIs available, not all APIs are created equal. Developers flock to some APIs but many more go unnoticed. What is it that makes a good API into a great API? How do you get developers to love your API? This talk will show how it's done based on real-world experience with thousands of APIs at ProgrammableWeb and API Science. Building, marketing and supporting a world class API is a lot harder than it looks. This session will give you the strategy and tactics for building a first-class developer ecosystem.

Speakers
avatar for John Musser

John Musser

CEO, API Science


Wednesday October 2, 2013 10:00am - 10:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

11:00am

TALK: 9 things you need know about handling money in your application
Building the 'money part' of your application used to be a risky and boring development task ;-(
But things have changed…now APIs make it super easy to build out the 'money' part of your application.
This talk will walk the audience through:
- The 2 types of money handling APIs available: Money Transfer (payment) and Money Tracking (ledger) APIs
- How these APIs work together to deliver results in 9 key areas of your application
This is an interactive presentation, the audience will get to see how it all works together in a real application…and most importantly it will be fun!

Speakers
avatar for Tom Mornini

Tom Mornini

CEO, Subledger
Tom Mornini is CEO of Subledger, Inc. He co-founded Engine Yard, Inc. and served as its CTO. Prior to starting Engine Yard , Mr. Mornini created FaceBridge Research, Inc., in 2006. He also served as Software Architect at Quios.com. He has spent 30 years as a software programmer and software architect and 20 years leading companies as a serial entrepreneur. He serves as Director of Engine Yard, Inc.


Wednesday October 2, 2013 11:00am - 11:20am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

11:00am

PANEL: Developer Evangist Coffee + UnPanel: Evangelist Metrics
This UnPanel invites developer evangelists to discuss the best practices of promoting their data / API technologies to entrepreneurs or the enterprise. How do the sales processes differ between helping an early-stage startup adopt your technology versus a large corporation? What are the early goals of evangelism (registration / integration) versus later-stage goals (enterprise adoption / revenue generation)? This UnPanel is an opportunity to voice new ideas for new strategies in developer evangelism.

Speakers
avatar for Joel Franusic

Joel Franusic

Developer Evangelist, Twilio
Joël Franusic is a hacker and evangelist for Twilio. Organizing the Bay Area's long running developer culture series SuperHappyDevHouse, he lives in San Francisco, exploring the history of computing and writing playful hacks. | | While most of his work is in Python, JavaScript and Ruby, Joël is learning the world's second-oldest high level programming language on his Symbolics MacIvory. | | You can find Joël's software on... Read More →
avatar for Brian Koles

Brian Koles

Business Development Manager, ChallengePost
Brian Koles is Head of Business Development at ChallengePost - a platform and community for growing developer ecosystems though online software competitions and in-person hackathons. He frequently writes about developer advocacy best practices for Programmable Web, Crowdsourcing.org and the ChallengePost blog/resource center. Prior to ChallengePost, Brian was a founding employee at cloud VoIP provider Vocalocity, and President of GreenTechBuyer.
avatar for Sidney Maestre

Sidney Maestre

Platform Evangelist, StackMob
Sidney eats, sleeps and breathes all things mobile as StackMob's Platform Evangelist. Prior to joining StackMob, Sidney immersed himself in the world of payments as the primary Developer Evangelist at PayPal. He enjoys writing code and sharing it with others. Previous speaking engagements include the Dutch Mobile Conference, Adobe MAX, SenchaCon, HTML5DevConf, FOWA, Silicon Valley Code Camp. Sid has created three courses, covering StackMob... Read More →
avatar for Ed Schmit

Ed Schmit

Executive Director, AT&T
Ed Schmit is an Executive Director with the AT&T Developer Program, where his mission is to provide support and guidance for the developer community focused on APIs. He has been with AT&T for nine years. During his career at AT&T, he has co-authored the Wireless Reference Architecture and several white papers while enlightening budding mobile application entrepreneurs through programs like AT&T's "Open Call". He also has a... Read More →


Wednesday October 2, 2013 11:00am - 11:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

11:00am

Panel: Extending Gaming: Utilizing APIs for Web / Mobile Games to increase awareness and increase growth
Making smarter and more integrated games means plugging those games into an ecosystem of API's for user analytics, advertising, processing, or social interactivity. How does the new API economy change the way we game? Who can best make use of the emergence of gaming API's / SDK's?

Moderators
avatar for Dean Takahashi

Dean Takahashi

Lead Writer for GamesBeat, VentureBeat
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked.

Speakers
avatar for Stefano Bernardi

Stefano Bernardi

Wild Card, Betable
Stefano is the first employee at Betable, where he works on Developer Relations, Customer Development and Product. He helped shape Betable's API and overall product. | | He previously worked in venture capital, and is a weekend hacker and part-time angel investor.
avatar for Kevin Fishner

Kevin Fishner

Director of Growth, Kiip
As Business Intelligence lead at Kiip, Kevin is responsible for finding deep meaning in mobile data and driving business initiatives that reflect those insights. Prior to Kiip, he ran Tivly, a startup in the online2offline commerce space. Graduate of Duke University with high distinction in Philosophy.
avatar for Courtney Guertin

Courtney Guertin

Co-Founder, CTO, Kiip
avatar for Andrew McCalister

Andrew McCalister

Director of Business Development, Heyzap
Andrew is Director of Business Development at Heyzap the largest community for mobile gamers. Based out of San Francisco, Heyzap is funded by Union Square Ventures, Y Combinator, Naval Ravikant, Ashton Kutcher and Chris Dixon. | | Andrew is from Scotland and attended Cambridge University. There he became the youngest ever winner of the Royal Academy of Engineering's Global Research Award.


Wednesday October 2, 2013 11:00am - 11:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

11:20am

TALK: Modern tools for modern applications
Let's face it, we're all distributed systems developers now. A modern application is distributed across a variety of systems all connected via APIs, but our tools haven't kept up with new normal. It's time for modern tools for modern applications.

Speakers
avatar for John Sheehan

John Sheehan

Co-founder, Runscope


Wednesday October 2, 2013 11:20am - 11:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

12:00pm

LUNCH
Wednesday October 2, 2013 12:00pm - 1:00pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:00pm

API Launchpad: Build your own memorization applications with Drillster
Who needs to memorize anything at all in this age of ubiquitous access to information? As it turns out, everyone! There is a renewed focus on top-of-mind knowledge, both in education and professional environments.

Drillster is a cloud based memorization platform that employs an adaptive algorithm to help users memorize information more quickly, with better results—scientifically proven! By using clever repetition, Drillster not only accurately determines a user’s current proficiency, but future proficiency as well. Rolled up to the the level of an entire organization, this becomes a powerful tool to meet regulatory requirements.

We are extremely proud to present our completely redesigned API at the API World 2013 conference. The new API will allow developers to integrate Drillster into their own products, or to build customized memorization applications for specific target audiences based on the Drillster technology.

Speakers
avatar for Thomas Goossens

Thomas Goossens

CTO, Drillster
Thomas Goossens is co-founder and CTO of Drillster, the cloud based adaptive memorization platform. | | Ever since discovering how to program an HP-33E calculator at the age of eight, Thomas has had a passion for software development. Despite being educated in electrical engineering, his professional career was spent mostly in building transaction based software for the financial industry. He has a keen interest in systems scalability... Read More →


Wednesday October 2, 2013 1:00pm - 1:10pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:00pm

TALK: Securing public APIs and Mashups
Today’s applications are expected to be open and be able to interface to others. While open APIs have been around for a while, the security around them is still confusing -and it should not be. This talk offers a deep dive on different options available to secure these public APIs - with examples, where to use and best practices - lessons learned from deploying an Open Payment API infrastructure.

Speakers
avatar for Rahul Deshpande

Rahul Deshpande

Technology Evangelist, MasterCard Labs, MasterCard Worldwide
Rahul works with MasterCard Labs, the R&D arm of MasterCard Worldwide and focuses on how to make public APIs secure but simple to use. Recently he worked on Simplify.com, an easy way to manage online payments on websites and mobile applications. Before MasterCard, he worked on creating low latency interface architecture for mobile applications. In his free time, he works on autonomous R/C modeling and finding uses for Raspberry Pi.


Wednesday October 2, 2013 1:00pm - 1:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:10pm

API Launchpad: Making the Web tastier with the WebKnox Recipe API
If you like to cook, you probably get many recipes from the Web. But how do you find the really good ones? And what if Google doesn't care about your lactose intolerance? Once you have found a recipe, you often have to do the math if you want to scale it to feed an entire party or if you're not used to the metric system. The WebKnox Recipe API serves delicious data and helps to solve all these problems.

Speakers
DU

David Urbansky

Aivolve UG


Wednesday October 2, 2013 1:10pm - 1:20pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:20pm

API Launchpad: BipIO - For People and Robots
Michael will be launching Cloud Spark's "graph pipelining" API, BipIO (https://bip.io), which lets regular people visually paint and automate their cloud based workflows, prototype apps and curate/monetize digital assets in a matter of seconds. He'll be describing some of the architectural challenges and decisions around building an open API integration platform, and how providers can leverage the organic expertise of a wider community to help people in ways that matter.

Speakers
avatar for Michael Pearson

Michael Pearson

CTO, Cloud Spark pty ltd
Michael is an Australian software engineer of 15 years specialising in realtime distributed systems for ecom, banking and advertising clients, and is an active contributor to the open source community. Based in New York, he is a founding director of Cloud Spark pty ltd.


Wednesday October 2, 2013 1:20pm - 1:30pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:30pm

API Launchpad: Document Assembly for Developers
Humble Paper's contract negotiation product uses a feature that involves assembling and re-assembling a document on the fly. We've spun this off into an api that allows you to supply configuration choices and obtain a custom document based on the choices supplied. You can use this for a variety of applications ranging from dynamic Terms of Service on your website based on the type of user visiting the site or customized offer letters for new employees.

Speakers
avatar for Vivek Durai

Vivek Durai

Founder, Humble Paper
Vivek Durai is a startup founder and recovering attorney. Vivek founded Humble Paper, a startup that provides attorneys with a secure cloud-based contract review and negotiation tool.  By moving contracts into the cloud, Humble Paper is working to create a github-like platform for contracting. | At Humble Paper, we recently started working on a document-assembly API as part of the Humble Paper platform... Read More →


Wednesday October 2, 2013 1:30pm - 1:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:40pm

API Launchpad: Subledger - The missing piece in payments
Speakers
avatar for Tom Mornini

Tom Mornini

CEO, Subledger
Tom Mornini is CEO of Subledger, Inc. He co-founded Engine Yard, Inc. and served as its CTO. Prior to starting Engine Yard , Mr. Mornini created FaceBridge Research, Inc., in 2006. He also served as Software Architect at Quios.com. He has spent 30 years as a software programmer and software architect and 20 years leading companies as a serial entrepreneur. He serves as Director of Engine Yard, Inc.


Wednesday October 2, 2013 1:40pm - 1:50pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:50pm

API Launchpad: Prismic.io
Wednesday October 2, 2013 1:50pm - 2:00pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:00pm

TALK: Making It the Hard Way, Doing It the Easy Way (Open Talk)
While developers are most often looking to scratch their own itch when creating open source software, architecting a product that is both powerful and easy to use ensures user success and wide adoption. In this talk, Shay Banon will share lessons learned from the creation of Elasticsearch, a distributed RESTful search engine whose popularity stems in no small part from its flexible, language agnostic and intuitive APIs. Shay will explore the process of architecting for ease of use and interoperability from the ground up - even when this process creates more overhead for a developer team - and how cross-pollination with many different open source communities informed his design decisions. Attendees will leave this presentation with a solid understanding of user-oriented API design, enabling their project’s wider ecosystem through their API offerings and tips for sweating the small stuff so your users don’t have to do so.

Speakers
avatar for Shay Banon

Shay Banon

Co-founder and CTO of Elasticsearch, Elasticsearch
Shay Banon, Elasticsearch Creator, Co-Founder, and CTO | | Shay Banon is the creator of Elasticsearch, the open source, distributed, RESTful, search and analytics engine. Before creating Elasticsearch, Shay spent nearly a decade building complex distributed systems and open source search solutions.


Wednesday October 2, 2013 2:00pm - 2:20pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:00pm

Panel: Building Simple Real-Time APIs that can scale to MM of concurrent connections
In a world of real-time data, real-time events, and real-time social interactions - it is becoming more and more critical that API's enable a "real-time web". What does a 'real-time web' mean, and what API-based technologies are core to this vision of the web?

Moderators
avatar for Chris Ismael

Chris Ismael

Developer Advocate, Mashape
I'm Chris Ismael, Developer Evangelist at Mashape. I create value for developers and API providers by connecting them through Mashape, the API Marketplace. Prior to Mashape, I was a Microsoft Developer Evangelist and Nokia Developer Manager. You can follow me at @craftshape

Speakers
avatar for Chad Arimura

Chad Arimura

CEO/co-founder, Iron.io
Chad is CEO/Co-founder of Iron.io. He is a cloud developer and architect at heart and has over 10 years experience leading technology teams in high-growth startups. This combined with sales engineering experience fuels his passion for finding the right product fit and delivering exceptional customer value.  | | Prior to co-founding Iron.io, Chad was a co-founder of AllDorm, a collegiate marketing and media company that produced viral... Read More →
avatar for Stephen Blum

Stephen Blum

Founder, PubNub
avatar for Bryan Helmig

Bryan Helmig

Co-founder, Zapier
Bryan Helmig is a self-taught hacker, jazz/blues musician and whiskey lover. In 2011 he co-founded Zapier, a startup that helps non-technical people connect hundreds of web applications using APIs.
avatar for James Tamplin

James Tamplin

CEO / Co-Founder, Firebase
James is the Co-Founder and CEO of Firebase. He holds a bachelor's and a master's degree in Industrial and Systems Engineering from the University of Wisconsin and is an alumni of Y-Combinator. Firebase is his third startup, it was preceded by one epic failure (Keep Security: biometric security for smartphones) and one exit (SendMeHome: blogs for physical objects).


Wednesday October 2, 2013 2:00pm - 2:30pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:00pm

PANEL: Money Team - Payments, APIs and beyond!
This is the Money Team panel - it's all about handling money in your application at scale (payments, currency exchange, financial reporting and all that good stuff).

If you're building/maintaining an application that handles lots of financial transactions come and checkout the Money Team panel…it will be fun ;-) 

Moderators
avatar for Owen Thomas

Owen Thomas

Editor-in-Chief, ReadWrite
Owen has spent his career devoted to crafting narratives and telling stories in ways that are uniquely suited to the online world, as well as managing some of the Web's best editorial teams. Prior to joining ReadWrite, he was West Coast editor of Business Insider and founding executive editor of the Daily Dot. He has held editorial leadership roles at VentureBeat, NBC Universal and Gawker Media, where he notoriously transformed Valleywag into the... Read More →

Speakers
avatar for Chris Larsen

Chris Larsen

CEO, Ripple Labs
Chris Larsen is CEO and Co-founder of Ripple Labs, the organization that built the Ripple protocol. Ripple is an open source decentralized payment network and virtual currency. More information can be found at www.ripple.com. Mr. Larsen is also a cofounder and former CEO of Prosper, a peer-to-peer lending marketplace, which he ran for eight years and a cofounder and former CEO of E-Loan, a publicly traded online lender, which he also ran for... Read More →
avatar for Ian Logan

Ian Logan

Engineering Manager, Airbnb
Ian Logan is the payments lead and engineering manager at Airbnb which has become a trusted global marketplace for finding the most interesting places to stay in the world. Ian was an early engineer at Airbnb who started as the first payments engineer. Each month Airbnb collects payment in 32 currencies and remits payment in 65 currencies in 192 countries. Over two and a half years, Ian grew a team of engineers to build and improve the global... Read More →
avatar for Dan Murphy

Dan Murphy

Co-founder, Subledger
Dan (co-founder Subledger) spends most of his time helping customers handle money in their applications.  | This typically includes micro-transaction aggregation, real-time financial reporting and interfacing with payment APIs. | | Dan's is super passionate about *Money APIs* and the disruptive businesses that they will enable over the next +5 years. | | Dan live's in San Francisco with his wife and dog, loves getting down the coast for... Read More →
avatar for Martin Tamizi

Martin Tamizi

CEO/Co-Founder, Balanced
Matin Tamizi is co-founder and CEO of [Balanced](https://www.balancedpayments.com) whose goal is to increase the world's economic output by building payment tools for online marketplaces. Innovative companies like reddit, Fancy, Crowdtilt, and GroupMe have selected Balanced to power their payments.  | | Before Balanced, Matin was an early employee at Milo.com, a local shopping search engine which was acquired by eBay in 2010. There he... Read More →
avatar for Alek Zdziarski

Alek Zdziarski

CTO, payvia
Alek has over 15 years' experience in the creation of new internet and SaaS products. He has a diverse range of experiences from early work at Cisco, through e-commerce and outsourcing at Dimension Data, through to high availability online services in the financial and telecommunications industries, and for the last five years has focused on transactions and payments both in the US and internationally. He loves creating fantastic products... Read More →


Wednesday October 2, 2013 2:00pm - 2:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:20pm

TALK: APIs for Mobile App Development: A Soup to Nuts Analysis (Open Talk)
APIs are the foundational element of a mobile app strategy, and are necessary to truly get an enterprise’s massive amounts of data into a usable framework on a mobile device. However, what makes a great API that developers will be successful building against? What's the best architecture? How do you build clients that use APIs? This session will discuss the best practices and latest thinking about building mobile apps against APIs, and how to design API's that are intuitive and optimized for building engaging mobile apps.

Speakers
avatar for Alistair Farquharson

Alistair Farquharson

Chief Technology Officer, SOA
Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software Alistair is helping to shape and mature the enterprise API and SOA industry. Alistair is responsible for product strategy and development for this leading Enterprise API and SOA Governance company. He spends a great deal of time and energy shaping... Read More →


Wednesday October 2, 2013 2:20pm - 2:50pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:30pm

TALK: Beyond APIs: Mobile-Enabling Your Developer Ecosystem (Open Talk)
As organizations seek to enable partners, customers, or employees to build value-added mobile solutions on top of its products or services, it must look beyond just APIs to better engage its developer ecosystem. Please join Susan Miller, Chief Strategy Officer at AnyPresence for a 20-minute workshop entitled "Beyond APIs: Mobile Enabling Developer Ecosystems for Innovation."

During this session, Susan will cover: 

- Current and future enterprise mobility challenges
- The importance of creating a developer ecosystem around your brand
- Going beyond APIs to engage developers with SDKs and Starter Apps
- Reference architecture for enabling mobile developers
- Industry examples of mobile-enablement

Speakers
avatar for Susan Miller

Susan Miller

Chief Strategy Officer, AnyPresence
Susan Miller manages enterprise partnerships, alliances, and strategy for AnyPresence. She has extensive sales, marketing, and strategy experience across a variety of companies and industries in the US, EMEA, and APAC. Most recently, Susan held a senior leadership role at The Corporate Executive Board, a global NYSE company, where she led an SMB start-up division, including responsibility for $60M+ growth, 175+ staff and 5000+ customers. She also... Read More →


Wednesday October 2, 2013 2:30pm - 2:50pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

3:00pm

TALK: The 4 Stages of Hypermedia
We'll share our experiences building a hypermedia API for Comcast's
multi-platform television experiences. During this process, we found that
both client and server developers passed through different stages in their
understanding and use of hypermedia (including a fair amount of actual
grief). We'll describe our real-life journey here, including all these
pain points. Initially, our API team, who had experience with hypermedia
APIs, approached our client developers with this concept, and ran into a
healthy dose of Resistance. "What do you mean, we can't have JSON?" With
deadlines looming, the teams eventually passed into Bargaining, trying as
hard as possible to simultaneously (depending on the point of view) avoid
or adhere to a lot of the hypermedia principles. Disillusionment followed,
as both clients and API developers were forced to endure naive self-link
following and bloated semantic payloads, wondering whether the hypermedia
fight was actually worth fighting. However, as our clients and API
developers continued to work closely together, API interactions began to
look more like state transitions, and protocol logic began to divorce
itself from domain knowledge. Things began to work a little more smoothly,
gaining speed, until a final stage began to emerge: Productivity. Through
the myriad lessons learned, compromises reached, tools developed, and a
deeper respect and understanding borne of a struggle mutually fought, we
have hypermedia success stories to share. These include fabled ten-line
java integrations, iOS developers wondering whether XHTML might be a
sensible approach for APIs, and diverse device platforms using a single
API in a way that makes sense to each of them.

Speakers
avatar for Peter Cline

Peter Cline

Sr. Software Engineer, Comcast
Peter Cline is a Senior Software Engineer with Comcast, where he builds APIs, distributed consensus algorithms, and many of the bits in between. Prior to Comcast, he studied Natural Language Processing and Information Retrieval at the University of Delaware, later spending a few years working in search at the Penn Libraries. He enjoys distributed systems, learning new languages, arguing about API design, and being outside.


Wednesday October 2, 2013 3:00pm - 3:30pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

3:00pm

Panel: Extending Enterprise capabilities with cloud APIs
API's are the new frontier for how an enterprise should interact with the outside world of developers, 3rd party apps, media sites, or communication tools. What do all these Enterprise API's have in common? Are most Enterprise API's simply an extension of the company's existing products of business model? This panel investigates the rise of the Enterprise API and where the most value will be harnessed in the next decade.

Moderators
avatar for Patrick Houston

Patrick Houston

Head of Strategy Development, Bambu Tech
CEO, MediaArchitechs Inc./Founder & Editor-in-chief of http://t.co/qnyorAVQ0z, devoted to empowering businesses to conquer the cloud.

Speakers
avatar for Lars Kamp

Lars Kamp

Strategy, Crittercism
avatar for Killian Murphy

Killian Murphy

Senior Director, Product Management, VMware, Inc.
Killian Murphy currently runs Application Services in VMware’s vCloud Hybrid Service organization. Prior to this he ran Product Management for Cloud Foundry and vFabric. In his nearly four years at VMware he has worked with many customers, partners and internal teams to design and deliver APIs and applications using them. | | Before joining VMware, Killian worked in the CTO team at Credit Suisse, and in software engineering and engineering... Read More →
avatar for Amir Nathoo

Amir Nathoo

Co-founder and CEO, Trigger.io
Amir Nathoo is co-founder and CEO of Trigger.io. He is an alumni of Y Combinator and Cambridge University and has founded companies ranging from enterprise content management to mobile app development in the UK and US working with clients like Forbes, MySpace and Rackspace. Trigger.io is a mobile development platform that allows enterprises to re-use their existing web skills and codebases to build native mobile apps.
avatar for Sumit Sharma

Sumit Sharma

Director, API Solutions and GM, APIhub and Programmable Web, MuleSoft
Sumit Sharma is passionate about APIs and the power of exposing data, and building connectivity in the world today. At MuleSoft he is responsible for API Solutions, including APIhub, the world’s leading API publishing and consumption platform. Prior to  | MuleSoft, Sumit was at Nebula, an OpenStack based IaaS private cloud  | system provider; and prior to that he was a leader of the Cloud practice at  | Deloitte where he... Read More →


Wednesday October 2, 2013 3:00pm - 3:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

3:30pm

TALK: Overview of payvia APIs (Open Talk)
It’s all about mobile devices. People have them in their pockets all day long, and developers need to the best possible way reach them. payvia has created the first ever solution combining mobile marketing and mobile payments on a directly connected carrier platform. 

Paul will showcase payvia's developer friendly platform, discuss the ubiquity of sms and mms, and give live demos of our APIs that offer a wide range of customer engagement and transaction possibilities for your app or business.

Speakers
avatar for Paul Forsyth

Paul Forsyth

Director of Engineering, payvia


Wednesday October 2, 2013 3:30pm - 3:50pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

4:00pm

TALK: Steve Klabnik
Wednesday October 2, 2013 4:00pm - 4:20pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

4:00pm

TALK: Overview of the AT&T API Platform (Open Talk)
The AT&T Developer Program supports the AT&T API Platform, which offers a unique suite of APIs, tools and services that can help mobile app developers take their idea from inception to market. Executive Director Ed Schmit and Principal Technical Architect Giri Bhaskara will give you better insight into the program offerings and present a live demo to highlight the power and flexibility of the AT&T Speech API.

Speakers
avatar for Ed Schmit

Ed Schmit

Executive Director, AT&T
Ed Schmit is an Executive Director with the AT&T Developer Program, where his mission is to provide support and guidance for the developer community focused on APIs. He has been with AT&T for nine years. During his career at AT&T, he has co-authored the Wireless Reference Architecture and several white papers while enlightening budding mobile application entrepreneurs through programs like AT&T's "Open Call". He also has a... Read More →


Wednesday October 2, 2013 4:00pm - 4:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

4:30pm

Fireside Chat: How to scale your API company to acquistion
Moderators
avatar for Augusto Marietti

Augusto Marietti

Geek Sniper/CEO, Mashape
Marietti was born in Rome, Italy and graduated in 2009 from the Catholic University of Milan where he received a BSc in Economics. During 2008, Marietti enrolled at UC Berkeley for an exchange program in International Economics. Marietti at the age of 19, founded MemboxX, one of the first data storage services in Europe in early 2007. The service was used by over 20,000 customers to save their files as well as their personal and easy-to-forget... Read More →

Speakers
avatar for Ilya Sukhar

Ilya Sukhar

Founder, Parse
Ilya is a generalist's generalist. Whether it's through product design, architecting large scale systems, or building a company — he's all about creating products that people love to use.  | | Ilya is one of the co-founders of Parse, a mobile application platform. Parse was recently acquired by Facebook and continues to operate independently.


Wednesday October 2, 2013 4:30pm - 5:00pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123
 
Thursday, October 3
 

10:00am

Panel: Medical as a Platform
Speakers
avatar for Katelyn Gleason

Katelyn Gleason

CEO & Cofounder, Eligible
avatar for Ashwin Purohit

Ashwin Purohit

Software Engineer, 23andMe
Ashwin holds a B.S. in Electrical Engineering from Stanford University. He joined 23andMe in 2010 and primarily engineers the 23andMe API.


Thursday October 3, 2013 10:00am - 10:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

10:40am

TALK: Build, host and manage your own custom web API in less than an hour (Open Talk)
Today, building a web API requires various API crafting skills. It takes weeks of work at least, involves a fair amount of IT planning, risk and a significant cost.

Picking a web API framework, writing code, adding an API manager and deploying the whole stack are among the tasks you will face. Like backend-as-a-service revolutionized how we build mobile backends, we need the same level of productivity and convenience for web APIs.

In this workshop, we will show you step-by-step how to design and build your custom web API... in less than an hour and get it hosted immediately using the all-in-one APISpark platform.

Speakers
avatar for Jerome Louvel

Jerome Louvel

CEO, Restlet
Jérôme is the CEO of Restlet and an advocate of web APIs since 2005 when he launched the first REST framework for Java. More recently, he created APISpark, the first PaaS dedicated to web APIs, aiming to bring the power of web APIs to all developers.  | | He is also co-author of the "Restlet in Action, Developping RESTful web APIs in Java" book published by Manning in 2012 and contributor to the "RESTful Web Services" book... Read More →


Thursday October 3, 2013 10:40am - 11:00am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

11:00am

Talk: The Art of Selling APIs.
APIs have transitioned from a pure technology choice of building software to actual business models. There are almost 20 different ways to monetize an API, both directly and indirectly. More and more companies use APIs as their primary revenue stream; others use APIs to unlock data, gain additional distribution, build stronger partnerships, and improve customer relations. Even non tech related companies are releasing public APIs and building modern apps on internal APIs. We're at an inflation point in the history of IT: you either embrace the API economy or you will be left behind.

Speakers
avatar for Augusto Marietti

Augusto Marietti

Geek Sniper/CEO, Mashape
Marietti was born in Rome, Italy and graduated in 2009 from the Catholic University of Milan where he received a BSc in Economics. During 2008, Marietti enrolled at UC Berkeley for an exchange program in International Economics. Marietti at the age of 19, founded MemboxX, one of the first data storage services in Europe in early 2007. The service was used by over 20,000 customers to save their files as well as their personal and easy-to-forget... Read More →


Thursday October 3, 2013 11:00am - 11:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

11:00am

TALK: Unified Security across Mobile, Web, Cloud and APIs (Open Talk)
As users are increasingly consuming data through mobile and cloud services, enterprise must adapt to enable these new channels while maintaining security and providing a consistent user experience. Users should be able use their web credentials, but still seamlessly access data through these additional channels. This session will examine the different security and identity considerations across Web, mobile and cloud, and explore API best practices to achieve federation across these channels.

Speakers
avatar for Alistair Farquharson

Alistair Farquharson

Chief Technology Officer, SOA
Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software Alistair is helping to shape and mature the enterprise API and SOA industry. Alistair is responsible for product strategy and development for this leading Enterprise API and SOA Governance company. He spends a great deal of time and energy shaping... Read More →


Thursday October 3, 2013 11:00am - 11:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:00pm

TALK: Solve Real-World Problems with SMS
Reaching over 4 billion people globally with a 95% open rate - SMS is a great channel for effective and responsive communication worldwide. In this workshop, we'll explore how SMS solutions solve real-world problems like 2nd factor authentication, proxied chats, instant feedback and more.

Every day SMS is used to provide 2nd factor authentication to sites and services around the world. In a similar way it's used by mobile apps and signup flows to confirm that a user is providing their real number. Learn what you need to know before building this kind of system and what you should avoid.

Private message systems and an inbox on your app do the job - just not as effectively as just letting your users text each other. But how do you do that while protecting their privacy? Find out how to proxy SMS conversations and let your users use the communication channel they're already familiar with.

Collecting feedback is important. Whether your customers are online, or in a brick and mortar store, asking for feedback via SMS makes it an easy and simple process. No survey codes, no URLs to type. See how to collect feedback from your customers, wherever they are.

Speakers
avatar for Tim Lytle

Tim Lytle

Developer Evangelist, Nexmo
| Tim is a developer evangelist for Nexmo, as well as a contract developer specializing in API integration. | | Most of the time you can find him on twitter as @tjlytle.


Thursday October 3, 2013 1:00pm - 1:20pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:00pm

TALK: Simplified social logins integration with OAuth.io
Social logins are a way to enhance your registration ratio for your web application (web or mobile) with a better user experience than just a login/password form. However, major social logins are using OAuth protocol which is often long and complicate to integrate for developers. In this demo, we will show how to integrate a Facebook connect in your apps in minutes using OAuth.io and how you can benefit of its power.

Speakers
avatar for Thibaud Arnault

Thibaud Arnault

CEO, Webshell
Thibaud loves APIs and node.js. In 2012 he founded webshell.io and OAuth.io which are tools for helping developers to integrate open APIs into their applications in an easy way. | Webshell also co-organized APIdays.io conferences to glue the API ecosystem into high level technical and business talks during 2 days around the world and for fun he manages the {"apis":"the joy"} tumblr with its team.


Thursday October 3, 2013 1:00pm - 1:20pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

1:00pm

Panel: Leading API Vendors
Moderators
avatar for Adam Duvander

Adam Duvander

Developer Communications Director, SendGrid
Adam DuVander speaks fluent "developer" while serving as Developer Communications Director at SendGrid. He helps the email infrastructure company connect to coders of all stripes. Previously he spent four years as a writer, editor & analyst for ProgrammableWeb, the leading resource for APIs and the web as a platform. As Executive Editor, he grew a team to find, curate, profile the directory's growth to 9,000 APIs and previously covered... Read More →

Speakers
avatar for Devon Biondi

Devon Biondi

VP, Strategy Services, Mashery
Devon works closely with Mashery customers, advising them from program conception to platform launch. Prior to Mashery, she was at TIBCO Software, providing strategic advice to the CEO in all aspects of the company’s operations. Devon also worked as an Innovation Manager at Monster Labs, the R&D arm of Monster.com, focusing on market research analysis for new products and strategic investment. Prior to that she was in the Strategy &... Read More →
avatar for Robert Medrano

Robert Medrano

Executive Vice President, SOA Software
A recognized executive in the information technology fields of SOA, internet security, governance, and compliance. Medrano has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA. Prior to joining SOA Software, he was CEO of PoliVec, a leader in security policy. Before joining PoliVec, he was one of the top 100 Sr. Executives at... Read More →
avatar for Richard Pulliam

Richard Pulliam

VP Global Channels & Partnerships, Layer 7
Richard has spent most of his 18 year career working with new ventures and large companies innovating in the areas of APIs/data, the mobile ecosystem, social graphs and personalization. He currently works as VP of Channels and Partnerships at Layer 7 Technologies, which is transforming the API and data space. Richard joined Layer 7 from Alcatel-Lucent where he was VP Strategy and Business Development for Alcatel-Lucent’s Apps Enablement... Read More →
avatar for Sam Ramji

Sam Ramji

Vice President of Strategy, Apigee
Sam brings approximately 20 years of industry experience in enterprise software, product development, and open source strategy. Prior to Apigee, Sam led open source strategy across Microsoft, where he and his team contributed code to the Linux kernel. He was a founding member of BEA's AquaLogic product team. Sam holds a B.S. in Cognitive Science from UC San Diego, and is a member of the Institute for Generative Leadership. He holds positions on... Read More →


Thursday October 3, 2013 1:00pm - 1:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:00pm

TALK SendGrid
Speakers
avatar for Isaac Saldana

Isaac Saldana

Co-founder & President, SendGrid.com
Isaac Saldana received a double major in Computer Science and Electrical Engineering from the University of California Riverside. In 2006 Isaac co-founded themebid.com, a bidding site for services, where he took the role of CTO. In 2007, he co-founded notpaul.com, a site where events were generated by fans. In 2009, Isaac co-founded SendGrid, a cloud based email service helping companies increase their email deliverability. Isaac is the... Read More →


Thursday October 3, 2013 2:00pm - 2:20pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:00pm

PANEL: Making WebRTC work: How APIs are bridging the technical divide (Open Talk)
WebRTC promises to alter the landscape of real-time communication by providing the fundamental building blocks needed to develop truly high quality voice, video and data applications on the web.

While the standard may still be in its infancy, developers are already leveraging WebRTC to solve real-time communications issues today. But as the appetite for WebRTC grows, developers are finding through real world application of the standard, that there is a real gap between what WebRTC enables, and what consumers and enterprises want (and developers need) in market. 

This discussion will explore where WebRTC fits and where it falls short, how API providers are bridging the divide, and actual use cases for real time communication in verticals ranging from telepresence to healthcare. 

Moderators
avatar for Adam Duvander

Adam Duvander

Developer Communications Director, SendGrid
Adam DuVander speaks fluent "developer" while serving as Developer Communications Director at SendGrid. He helps the email infrastructure company connect to coders of all stripes. Previously he spent four years as a writer, editor & analyst for ProgrammableWeb, the leading resource for APIs and the web as a platform. As Executive Editor, he grew a team to find, curate, profile the directory's growth to 9,000 APIs and previously covered... Read More →

Speakers
avatar for Anant Narayanan

Anant Narayanan

Developer Evangelist, Firebase
Anant a longtime JS hacker and a fan of the web. He worked at Mozilla Labs on a wide range of projects like WebRTC, Firefox Sync, the Add-On SDK, Open Web Apps and Firefox OS. He also represented Mozilla at the W3C and IETF, and most recently worked on defining and implementing the WebRTC APIs. Anant currently work at Firebase, which provides an easy-to-use JS library for data synchronization, aimed primarily at developers writing real-time... Read More →
avatar for Ian Small

Ian Small

Chief Executive Officer, TokBox
Ian Small is Chief Executive Officer at TokBox, a Telefonica Digital company and providers of the leading video chat platform, OpenTok. Ian gets front row seats to watch and help partners create immersive and engaging face to face experiences with video. Before joining TokBox, Ian spent six years with Mark Logic Corporation, during which time he helped guide the company from initial venture funding through to its leadership position for scalable... Read More →


Thursday October 3, 2013 2:00pm - 2:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:00pm

Panel: Analytics-as-a-Service via APIs
The world of clunky "business intelligence" or "corporate analytics" software is gradually being replaced by an ecosystem of analytics-as-a-service companies who can offer their computing power and intelligence tools via API. This panel aims to investigate why analytics API's are key to the data-driven company - what makes a good analytics API - and how end users can integrate them.

Moderators
avatar for Andy Bartley

Andy Bartley

CEO, Algorithms.io
Andy is currently CEO of Algorithms.io. Algorithms.io provides algorithms as a service for developers and technology companies. Our customers use us to integrate techniques such as anomaly detection, recommendation, churn analysis, and customer segmentation into their applications. Prior to this Andy spent two years working with hundreds of early stage companies as Senior Associate for The Angels' Forum and The Halo Fund. Early in his career he... Read More →

Speakers
avatar for Gil Elbaz

Gil Elbaz

CEO and founder, Factual
Gil Elbaz is the founder and CEO of Factual, a location platform that enriches mobile location signals with definitive global data, enabling personalized and contextually relevant mobile experiences. Prior to Factual, Gil co-founded Applied Semantics Inc. (ASI), which developed contextual advertising products, including ASI's AdSense. In 2003, Google acquired ASI and Gil stayed on as the director of engineering, continuing to work on AdSense... Read More →
avatar for Daniel Kador

Daniel Kador

Co-founder and CTO, Keen IO
I help build the team and technology responsible for Keen IO's Analytics APIs. Modern developers use Keen IO to build custom analytics in web, mobile, and Internet of Things applications. | | Before that I was a software engineer focused on useful, performant, and scalable APIs at salesforce.com.
avatar for Peter Reinhardt

Peter Reinhardt

Co-founder, Segment.io
Peter is a co-founder at Segment.io. Segment.io is an Analytics API that can send your data to any analytics tool you need. He studied Aerospace Engineering at MIT, eats an alarming amount of delicious cheese, and loves exploring new datasets.


Thursday October 3, 2013 2:00pm - 2:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

2:20pm

SPOTLIGHT: Real-Time Cloud Accounting API
AccountingSuite presents "Real-Time Cloud Accounting API". 

Here we are in 2013, and for the world of accounting and business software - it's "API or Die". 

Many accounting software packages from the past are either on-premise and using old import and export technologies, or asynchronous API which have served us well. Unfortunately "served us well" is in the past tense and today's businesses need real-time data to make business critical decisions. 

"Real Time Cloud Accounting API" eliminates double-entry of transactions, weens companies off of the Excel drug, and creates a "batchless" environment with instantaneous data updates. Companies can move swiftly to push their 
business above the speed limit. 

Presentation Keywords: WebHooks, API, How AccountingSuite is innovating Cloud Accounting and Distribution, OAuth 2.0

Speakers
avatar for Kurt Kunselman

Kurt Kunselman

Sales and Marketing Director, AccountingSuite
Passions: | Technology, Music and Sports. | | About: | Kurt is a seasoned professional integrating technology for growth companies to meet their long and short-term goals. In addition, Kurt has started his own internet music label (chameleon Music), founded a 501(c)3 music charity (Peanut Butter and JAMMusic Sessions for Kids), and helped grow a disruptive music company (Independent Distribution Collective). Kurt now sits on the board... Read More →
avatar for Konstantin Zuzik

Konstantin Zuzik

prod dev, creation, innovation, AccountingSuite
Konstantin has over 8 years of experience working for ERP software vendors. Additionally, he is experienced in implementing NetSuite and Salesforce products. At AccountingSuite, Konstantin leads the product development and innovation team. His other experience includes working as an associate at Hidden River, LLC a boutique investment bank specializing in M&A transactions in the mobile industry. Konstantin was awarded his Ph.D. degree in... Read More →


Thursday October 3, 2013 2:20pm - 2:25pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

3:00pm

Panel: Investing in API companies - a VC's Perspective
Investing in API-centric companeis requires a few key fundamental shifts in how we think about companies. Can we measure "developer adoption" similar to how we measure "customer adoption"? What new metrics to investors look for - API calls per month or API calls per customer? How can an API maintain a competitive edge in the market when a customer can simply switch API's any day they want? We ask VC's who are active in the API investment space to lend their opinions on what makes a good API-centric investment.

Moderators
avatar for Anthony Ha

Anthony Ha

Tech reporter, Techcrunch

Speakers
avatar for Byron Deeter

Byron Deeter

Partner, Bessemer Venture Partners
Byron Deeter, a partner in Bessemer’s Menlo Park, Calif. office, joined the firm in 2005. At Bessemer, he focuses on investments in the cloud-computing and Internet sectors. | | Prior to joining Bessemer, Byron was a successful entrepreneur, investor and consultant. He most recently worked as an executive at IBM after the company’s 2004 acquisition of Trigo Technologies. Byron served as founding president & CEO of Trigo, which... Read More →
avatar for Scott Raney

Scott Raney

Partner, Redpoint Ventures
Scott Raney is a Partner with Redpoint Ventures focusing on information and consumer technology with a particular emphasis on enterprise software and infrastructure, mobile technology and services, and social gaming. Scott serves on the board of directors of adap.tv, JumpTap, mig33, Heroku and LetsTalk, and is involved with Redpoint's investments in Gaia Online, Sparkplay Media, Scribd, Cortina Systems, MobiTV, Kodiak Networks and VMOps... Read More →
avatar for Josh Stein

Josh Stein

Managing Director, DFJ
Josh Stein is a Managing Director of Draper Fisher Jurvetson, where his current board responsibilities include Box, Chartbeat, LendKey, SugarCRM , and Swell. He is also actively involved with the firm's investments in Glam Media, Opscode, Path, Redfin, Tremor Video, and Twilio. His previous investments include GoodGuide (acquired by UL), iList (acquired by IGN/News Corp), Polaris Wireless (strategic recapitalization), Yammer (acquired by... Read More →
avatar for Mike Volpi

Mike Volpi

General Partner, Index Ventures
Mike Volpi has been a partner at Index Ventures since 2009. He is focused on investments in the enterprise software infrastructure and consumer Internet sectors. Mike led the investment by Index Ventures in Cloud.com (CTRX) and is currently a director of Sonos, Soundcloud, Lookout, Path, Big Switch Networks, Zuora, Hortonworks, Pure Storage, and StorSimple. Mike also serves on the board of EXOR SpA (EXO:IM)Mike performed in various executive... Read More →


Thursday October 3, 2013 3:00pm - 3:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

3:00pm

TALK: Be the first to experiment with prismic.io (Open Talk)
prismic.io's beta version is being launched today, right from API World!

Do you wonder what the much-needed disruption of the cluttered CMS world looks like? Then you should watch prismic.io's exclusive disclosure and launch on API World's Launchpad, on Oct 2nd at 1pm.

Now, if you wonder what it FEELS like, then you should come over to this workshop. You might go home with your exclusive beta invitation code, and an open door to create some first-time-ever magic with us!

Speakers
avatar for Sadek Drobi

Sadek Drobi

Co-founder, prismic.io
Sadek is the CTO of Zenexity, and the co-creator of the famous Play2 framework. He's also, more generally, a keen software architect with a thorough passion for strongly distributed applications. | | Along with Guillaume Bort, the other co-creator of Play2, he just founded a new entirely disruptive product, which he came to API World to launch: prismic.io
avatar for Rudy Rigot

Rudy Rigot

Developer Evangelist, prismic.io
Rudy is your new best friend. And you know what else Rudy is the best friend of? Content. But only if it's done in a cool, and relevant way. | | In another life, he was an expert in quite a few digital areas for various clients in Europe, and was involved in the SaaS innovation scene in Paris. Also, he talked (at conferences) a lot, and he wrote (articles, and a book) a lot, about many kinds of technical/design stuff. | | Now he just moved to... Read More →


Thursday October 3, 2013 3:00pm - 3:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

4:00pm

TALK: An API for APIs: Transforming the Netflix API
The Netflix API has undergone a transformation since its inception in 2008. It has transitioned from being a public API with a generic RESTful interface to a platform for creating highly optimized, device-centric APIs that are critical to delivering the Netflix streaming experience on over 1000 different device types.

This talk will detail the design principles that shaped the transformation of the API as well as the technology that powers it, enabling rapid user experience iteration and bringing Netflix streaming to almost 38 million subscribers around the world.

Speakers
avatar for Ben Schmaus

Ben Schmaus

Manager, Edge Platform, Netflix
Ben Schmaus manages the Edge Platform team at Netflix where he focuses on infrastructure for the API. The API is central to delivering the Netflix streaming experience on over 1000 different device types to millions of people around the world. Ben works on scaling the API across a globally distributed AWS cloud infrastructure and making sure that it's highly available to Netflix-enabled devices. | | Before joining Netflix he worked on API... Read More →


Thursday October 3, 2013 4:00pm - 4:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123

4:00pm

TALK: Data Oriented Architectures: Building an Open, Flexible Data Driven Business (Open Talk)
Data has always been central to business. With recent innovation in analytics, mobility and IoT the pressure to collect, process and share larger and larger volumes data has taken center stage at many organizations. This talk will look at how APIs and API delivery technologies can form the foundation of a Web scale data oriented architecture that streamline data capture through delivery and monetization.

Speakers
avatar for Dimitri Sirota

Dimitri Sirota

SVP Business Unit Strategy, Security, Layer 7 Technologies
Dimitri Sirota, former CSO at Layer 7, now holds the position of SVP Business Unit Strategy, Security at CA Technologies. Dimitri is an accomplished entrepreneur and a pioneer in the security field. Prior to co-founding Layer 7, he co-created the award-winning Virtual Private Network provider eTunnels.


Thursday October 3, 2013 4:00pm - 4:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123